Coordinated by Svenska Litteratursällskapet in collaboration with local universities and media channels, Vetenskapskarnevalen’s aim was to showcase the ongoing scientific research being conducted in the region. The event offered over 45 hours of discussions, lectures, and presentations, relating to seven different themes.

The client was looking for a festive atmosphere, with an identity accessible to all ages. Our solution is a visual identity that revolves around the lightbulb mascot “Ledison” which was rolled out across print ads, conference graphics, merchandise, and signage.