You’ve reached the top! On the 11th floor of Original Sokos Hotel Vaasa, Huippu Panoramic Sauna & Pool invites guests to unwind – offering a moment of calm and a stunning view over the rooftops of Vaasa.
During the hotel’s renovation in 2023, we created a unique brand for the sauna experience – coining the name Huippu (Finnish for “peak” or “great”) and crafting a visual identity to match. The concept came to life through a series of playful slogans built around the name.
Visual Identity · Name and Concept · Copywriting
Client: Original Hotel Sokos Vaasa / KPO
2023
The visual identity, with its soothing color palette and wave-like shapes, captures the calming sensation of floating high above the rooftops.