Nio Liv is an upcycling clothing brand that transforms second-hand sweatshirts through collaborations with artists, illustrators and photographers.

For the launch of the brand, we developed a playful visual identity with a subtle sense of mystique. Incorporating a cat into the logo was a natural choice, referencing the brand name while giving Nio Liv a distinctive and memorable character. Look closely and you’ll notice that the cat’s tail forms the number nine.